About Babylove

An independent, evidence-led guide for Singapore mummies and babies.

Babylove.sg is an independent guide for Singapore parents, from the first positive test to the toddler years. We write the kind of practical, calm, well-researched guides we wished we’d had: what things actually cost here, which hospital and polyclinic steps to expect, how the Baby Bonus and CDA work, and which baby gear genuinely suits HDB living and our humid weather.

What we believe

  • Evidence first. Health content draws on guidance from sources such as KK Women’s and Children’s Hospital, the Health Promotion Board, the Ministry of Health and international bodies like the WHO and the American Academy of Pediatrics.
  • Local by default. Prices in SGD, Singapore schemes and services, and products you can actually buy here.
  • Independent recommendations. No brand can pay to be featured or to change a verdict.
  • Kind, not preachy. Every family is different. We lay out the options so you can choose what fits yours.

How we make money

Some of our product guides contain affiliate links. If you buy through them we may earn a small commission at no extra cost to you. It never influences what we recommend. Read our affiliate disclosure for the details.

Medical disclaimer

Our articles are for general information and are not a substitute for advice from your doctor, midwife, lactation consultant or paediatrician. If you are worried about your health or your baby’s health, please seek medical care. In an emergency, call 995.

Not affiliated with any brand

Babylove.sg is an independent publication. We are not affiliated with, endorsed by or connected to Babylove Sdn Bhd or any baby product manufacturer.

Say hello

Spotted something out of date, or have a topic you’d like us to cover? Get in touch. We read every message.